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Grants to Massachusetts Organizations for Marketing and Events that Foster Tourism in Eligible Regions


Geographic Focus

USA: Massachusetts: Town of Provincetown

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Tourism Fund Grant Program

Town of Provincetown, Visitor Services Board

Agency: Local

GrantWatch ID #148869

Grant Description

Grants to Massachusetts organizations for marketing and events that foster tourism in eligible locations. The purpose of the program is to attract out-of-town visitors and stimulate economic development in local communities. Eligible activities are intended to promote tourism in Provincetown.

The Tourism Fund Grant Program is to help support the marketing endeavors of organizations to bring new visitors to Provincetown as well as promoting re-visitation. Beginning with the fiscal year 2024 tourism grant applications Diversity, Equity and Inclusion (DEI) will be a part of the application and a consideration in the evaluation process.

Event Grants: 

  • Funds are given to support marketing efforts with the primary focus on events outside of the peak season of July and August. Funds are to be used to market an event that brings visitors to Provincetown for the purpose of enhancing the Town's economy.  Events promoting and enhancing the shoulder/winter-seasons will be given priority for funding. 
  • Example of reimbursable items: Advertising (digital advertising, social media ads, newspaper/magazine, broadcasting, etc.); Creative fees for flyers, invitations, posters, ads, etc.; Website development to promote the event; Public relations for the event; Consultant fees related to marketing the event are reimbursable.

Matching Marketing Grants:

  • Funds can be used throughout the fiscal year to support marketing efforts that promote tourism. Funds are to be used to provide marketing through advertising and/or the creation and production of other forms of marketing for the purpose of enhancing Provincetown's economic base.
  • Examples are: Advertising (newspaper/magazine, broadcasting, digital display ads, social media, etc.); Creation of ads, press releases, digital and social media platforms, website development, etc.

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  • Others (see text field entitled "Additional Eligibility Criteria" for clarification)

Additional Eligibility Criteria:

Organizations attracting visitors to Provincetown may apply.

Event grants - Example of funds not reimbursable: Entertainment; Freight; Event space or rental equipment; Operational expenses; Website ticket sales programs; Hotels, meals, and travel are not reimbursable. Additional items may be listed in the agreement. Partial reimbursement requests are not accepted. Pre-event reimbursement requests are not accepted.

Matching Marketing Grants - Funds not reimbursable include: Operational expenses; Fundraising solicitations; Letterhead/business cards, etc.; Hotels, meals, and travel are not reimbursable.

Pre-Application Information:

Applications will be available from Monday, October 10, 2022 through the due date Monday, December 5, 2022.

Applicants are invited to apply for more than one event and/or Matching Marketing Grants or both.

Funding is provided an a reimbursement basis.

Matching Marketing Grant - For every $2.00 spent on marketing, you can be reimbursed $1.00.

Term of Contract:

Fiscal Year 2024 (July 1, 2023-June 30, 2024)

Contact Information:

Apply Online:

If you have trouble accessing the application or would like further information, please contact the Tourism Department at (508) 487-3298 or email Drew Wander at

Tourism Department
330 Commercial Street
Provincetown, MA 02657
Phone: (508) 487-3298
Fax: (508) 487-7085

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